Saturday, May 5, 2007

Constant Content

Constant Content is something like the anti-Associated Content. Both have a place on the web and in any work-from-home tool box.

With Associated Content you write an article on a topic you enjoy, or want to write about. You make sure it's SEO-compliant. Let me take a moment to explain this and how it relates to Constant Content.

SEO, or search engine optimization, simply means that you are writing your article to get it as high as possible in search engine rankings. Let's say you're writing an article about kids and allergies. Your keyword, then, is "kids and allergies" and also "kids" and "allergies." Now, "kids" is a vague keyword. If you type "kids" into Google you will get thirteen billion hits, and there's no way your article will be on page 1. Same with "allergies." But "kids and allergies"--you might have a chance if the keyword density is solid.

You want to write articles that are right around 400-600 words, leaning toward 400. This has to do with complex search engine ranking software issues that I, a non-techie, have no desire to try to explain, as I'd rather have an unmedicated root canal while listening to Rush Limbaugh describe his latest colonoscopy than explain software code. Suffice it to say that you want to stick to 400-600 words, leaning toward 400. Here is where Constant Content comes in.

"Keyword density" means that a certain percentage of the words in your article should be the keywords. So "kids and allergies" should be written, exactly as is, to the specific "keyword density" required by a client or a site. In general, you want to aim for 3%-5%. So--in a 400 word article, "kids and allergies" needs to be mentioned 12 to 20 times. Constant Content clients want work like this.

That's SEO writing. That's it. It's not rocket science. Again--this is a basic explanation. There's far more to SEO coding, and even to some forms of writing (secondary keywords, for instance). But this post is about Constant Content, and not SEO. :)

Both Associated Content and Constant Content want keyword-rich, 3%-5% density articles, in the 400-600 range. With Associated Content, you post the article. If they like it, they offer you $3-$12 (most in the $5-7 range lately). You accept, and the money comes into PayPal a few days later. You also earn long-term revenue from page views.

Constant Content is more selective, but the payoff is far, far higher. With Constant Content the article is reviewed for quality. And rejected if it is of poor quality. Whereas Associated Content edits and reviews ONLY for advertisability, Constant Content actually cares whether the article is good.

As an author, you create an account with Constant Content. Click here to check out the site: Constant Content

You then upload your article in a .txt file. Be certain it is error-free, and uses proper grammar. Unlike Associated Content, Constant Content is a stickler for detail.

YOU set the price you want for three levels of rights offered to people who want to buy your article at Constant Content: Usage Rights, Full Rights, and Unique Rights. Usage Rights bring in the lowest amount of money--but you can sell Usage Rights over and over, as you're essentially licensing your article for one-time use to various people. A 500 word article, for instance, sells at $5 to $10 on Constant Content for Usage Rights on average. Again--that's per sale.

Full Rights means you're giving away the copyright. It's the buyer's article now. Most "full rights" sales run between $40 and $120. Again--you're setting the price here. Think of Full Rights as a version of work for hire writing. You're just writing about what you want to write about, and then selling off the copyright. A 500 word article that sells with full rights at Constant Content for $75 equals a $.15 per word rate, which isn't half bad.

Unique Rights is an odd category, and frankly I'd avoid it. It's a hybrid between Usage and Full, and it creates a grey area. It's intended for people who want to retain their byline on the article. The client is required to keep your byline, and to keep the article intact a is--they can't break it up for change it. In my opinion, Usage only meets this need. If you want to protect your writing, go with Usage and Constant Content. If you just want as much money as possible outright, sell off Full Rights.

Unlike Associated Content, on Constant Content your material may sit. And sit. And never sell. One strategy, because Constant Content's pricing is so much better than Associated Content's, is to write and post your articles at Constant Content. If they don't sell after one to two months, post them as non-exclusive content on Associated Content, and earn $5 or $6 bucks. You then start earning money for page views, and you still retain Usage resell ability. It's win-win.

Constant Content also has a "private request" section. These are articles buyers are seeking, so writing for the specific demands can be one way to make relatively guaranteed money (if the buyer chooses your articles, of course).

Many freelancers and work-from-home folks use both Associated Content and Constant Content successfully to make $800, $1000, or more per month. Constant Content

31 comments:

Anonymous said...

nice and clear! always wondered what the differences were between those two. :)

JadeDragon said...

Constant Content is way better. The pay is just so much higher. I've made 3 cents on AC in months - pretty sad - but doing much better with Constant Content. Good review.

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