Sunday, December 12, 2010

Maximizing Writing Income - Which Articles to Place Where

This post is prompted by various threads on the Suite101 private writer forums. So many folks - oldies and newbies - seem to equate page views with income.

First, Suite doesn't pay by the page view. Examiner does. Associated Content does (plus a small up front). Factoidz does. But not Suite.

Second, while *yes* - there is a *correlation* between higher page views and higher income, the opposite is not automatically true. Low page views does not mean lower income.

I decided months ago to stop revealing specifics about my income at Suite and a few other sites, largely as a result of rampant copycatting on Suite. Let's just say I earn above the site average for Feature Writers, which stands at about $1.13 per article per month. I make more than that.

My page view rank is not - in any way, shape or form - a reflection on my income. I know many other "pay per click" writers in the same boat - modest page views, higher-than-average income.

But they are drowned out on forum after forum (and not just Suite - I've seen it at eHow, DMS, on WAHM.com, and other forums) by people who refuse to see any view other than their own.

It's not just about SEO when it comes to pay-per-click - you have to use conversion rate optimization as well.

I can't count how many times I've said this on forums. I also can't count how many times my statement has been ignored, while folks who flog the old PV = higher income line get attention. And that's fine  - but if you want high PV, and you want those PV to earn you money, you're better off going elsewhere.

For instance, if you earn 500K PV on Suite but your earnings per 1000 PV are $1.50, you'd have been better off submitting to Associated Content or Examiner (in theory - if the article is well optimized). If you're getting mega-PV in the hundreds of thousands, worry less about writing more articles and tweak the ones you have that earn huge PV to optimize for conversion.

If your efforts to convert readers to clickers don't work, then take a serious look at which articles you'd be better off placing on other sites. HubPages has complete transparency - try placing a few articles there to see how they perform. Play around with article topics and layout. Use THAT data to feed other rev share sites.

But the worst thing you can do is complain that a site doesn't pay for a model they don't support! Freelance writers are self-employed; we have the freedom to go where the money is. We don't need to stick to rigid business patterns that don't work for us. Find the best home for your articles based on the earnings model in which *each* article performs best. If you don't customize your approach, all you'll get is low earnings and a few long threads of complaints that go nowhere.

No comments: