Tuesday, May 11, 2010

HARO: Help a Reporter Out

The idea is so simple that, like so many genius ideas, it seems like I should have thought of it first.  Reporters need sources. People want to be experts, or featured in stories. How does a freelancer in Massachusetts find a couple to profile for an article on, say, marriage laws in California? This is where HARO - Help a Reporter Out - comes in.

First of all, it's FREE - HARO makes its money by selling targeted advertisements in its thrice-daily emails. You can register as a reporter or source (I registered as both).

Reporters put out a query, something along the lines of "I'm looking for a couple in their 20s who started an online business as a way to avoid the corporate world." The query goes out in one of the 3 daily emails OR, if the reporter is on an urgent deadline, the company Tweets the query to more than 21,000 Twitter followers.

Sources then "pitch" the reporter, explaining who they are and why they should be interviewed.

As you can imagine, this is GOLD for freelance writers. I'm writing a series of articles on X topic and want to interview business experts. Business experts want free publicity. Shazaam! Instant connection.

Check it out: HARO

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